I recently read a blog post by Gary Vaynerchuk on whether he has a business card. You can check it out by CLICKING HERE.
So in the hairdressing industry do we still need a business card?
Well no… but maybe yes.
I know a little ambiguous. But again it’s a matter of each person and salons individual need. In my current situation I no longer have a paper business card. I do have a digital card that I can email or message to anyone I meet directly from my iPhone.
This has a two-fold benefit, firstly there is no card for them to lose it’s right there on their phone. Second and most importantly it gives me their contact details straight up. In marketing the most important thing you can get is contact details and information on your client/prospect.
In the hairdressing world we are fortunate that people are willing to give this to us right up front. It’s what gives us an edge when it comes to direct marketing. So being able to get someones email or phone number is gold!
If your mail client allows you to set up an email template I would suggest this would be a place to start. Create an email with a brief introduction, your details and a link to join your newsletter, this is your best chance to get them in to your marketing funnel. It will also be something unique and different that probably no other salon in your area is doing.
Now the big benefit here is that you don’t have to stop at just a business card. You can create as many of these digital cards as you like. Referral cards, first visit offers, customised to give to curly hair, coloured hair, etc. the possibilities are endless and so much more cost-effective than having several different business cards creates in print.
Where do you get your digital cards?
If you have Photoshop and some basic skills you’re set. If not there are lots of great online resources available. Here is one I use regularly.
Fiverr is website that puts you in contact with people willing to do almost any project for only $5. I have used this site to creat business cards, logos and jingles. It takes a bit of sifting through to find the best providers but it is time well spent in getting the right person for the job. Once you have used fiverr you will find that you will use it again and again. CLICK HERE for fiverr.
So what possibilities do you see with a digital card?
Leave your comments and ideas below.
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