Why Your Salon Business is NOT successful

Is your salon business successful?

Why not? You’re a great hairdresser or beauty therapist, but is that enough?

success in salon businessIt takes years of training to acquire the skill that is required to work in a professional salon. Most people are going to spend their lives working for somebody else. There is absolutely nothing wrong with this. It is still ambitious. After all, it took a lot of effort to get into this industry and you have selected the safest (and some may say the most sensible) option to stay in it. Others may have a touch more ambition and feel as though they want to be their own boss. As a result they open up their own salon. The problem is, most salon businesses are not successful. Let me explain why.

People pour thousands of dollars into running their salon. Some people throw hundreds of thousands of dollars at it in a bid to make it a success. The problem is that most people are not going to get this money back. They believe that skill at their job is all it takes. They believe that all they need to do is deliver exactly what their customer wants. Oh, if it was this easy. You see, you could be the most skilled person at working at a salon in the world. However, if you do not have any business skills then you are going to fail.

Many people fail to realize that skill does not attract customers. Not at the start anyway. Having marketing skill is absolutely fundamental for a business owner, especially when you are working in the salon business as the chances are that most of your potential market already has a particular salon that they frequent. Your job is to ensure that they not only come to you once but they also stick with you once they have. This is something which is going to take a lot of skill. Particularly if you actually want to make a profit on your newly gained clients (marketing can be expensive if done incorrectly).

salon business low prices failureIn addition to this you are going to need to maximize your revenue streams. This means charging a decent price for the services that you offer. Many people getting started in the salon business think that charging low prices is what is going to attract customers. It won’t. It really won’t. In fact, if you are charging low prices you will be working yourself to the bone for little to no reward.

Finally, (but by no means the last thing that you are going to need to know), you are going to actually run the business. This means keeping tabs on cash flow, profits, employees, ordering of stock etc. etc. It is a lot of effort and it may feel as though you are not being rewarded for that effort early on. However, run your salon like a business and it will be successful.

So there you have it. If you want to run a successful salon then you are going to need to develop your business skills. Yeah, sure, you can hire somebody to tackle some of the work for you in this regard. However, you need to be aware that this is going to cost you money. This is something that those getting started in the salon business often lack. In any case, you are going to require an understanding anyway. After all, if you personally do not know how your business is run then how could it possibly be a success?

SSC-Anthony-presottoIf you want to learn to develop the skills needed to run a successful salon business I would highly recommend The Salon Success Club online coaching and mentoring program. You get weekly lessons for 12 months, plus unlimited email access to industry specific coaches who have also owned and managed their own successful salon buinesses . For less than the price of a haircut or facial every week. It provides the training needed to put you on the right path to having a successful Salon Business.

 

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About Anthony Presotto

Currently one of only two Australian hairstylists who are members of the Hairdressing World Expert Panel, Anthony Presotto is on a mission to empower salon owners, sharing his expertise as an author, international speaker and salon business strategist.

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